Four data sources reach the report today
Google Analytics 4, Google Search Console, Meta Ads and Google Ads. These are the platforms the data comes from, nothing more.
What each source brings
| Source | Metrics in the report |
|---|---|
| Google Analytics 4 | Sessions, users, new users, page views, bounce rate, average session duration, conversions, top sources and top pages. |
| Google Search Console | Clicks, impressions, CTR, average position and top queries. |
| Meta Ads | Spend, impressions, clicks, CPM, CTR, CPC, conversions, ROAS and top campaigns. |
| Google Ads | Spend, clicks, impressions, conversions, CPC, CTR, impression share and top campaigns. |
Combined figures
When a client has paid sources connected, the report also shows combined figures: total ad spend, total conversions, blended cost per acquisition, blended ROAS, impressions, clicks, blended CTR and total sessions.
What happens with other platforms
More platforms can be connected in the product, but only the four above are read when a report is generated. A connected platform that is not supported is listed in the report as not yet supported. It is never shown as a row of zeros. If a client has connections but none of the four, the report fails with a clear message instead of producing an empty report.
How the AI uses the data
The summary is written from the report data and the previous period's figures. The prompt tells the model to use only numbers that appear in the data or that it computes from them, and not to cite industry benchmarks. Search Console top queries are not sent to the model, because they are public search text that can carry personal data. They stay in the report and the PDF.
Check your clients against this list
Tell me which platforms your clients use and I will tell you what a report would and would not cover.
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